Nope, 'keep discovering" is not a new branding tagline for a Canadian destination. It's part of an Emirates (airlines) campaign. Maybe it's completely irrelevant and of no consequence whatever - or maybe it's an example of how, with so many similar taglines from an ever increasing number of destinations around, destination marketers are having a hard time positioning their "brands," as distinct in the mind of the prospective visitor. I was reminded of this after reading Steve Wright's blog entry: What's the deal with Americans ripping off our tourism slogans? where he points out not similarities or familiar phrases but out right copycats.
Food for thought,
Jaime
No comments:
Post a Comment