A panel of eStrategists from the three levels of DMO's in Canada discussed the challenges and opportunities they see going forward vis a vis the new ways of communicating with potential visitors around the globe, whether it's websites, blogs or social media. Jens Thraenhart of the CTC, Aaron Nissen of Travel Alberta and Carmen Ciotola of Tourisme Montreal offered their perspectives and talked about the challenges they face to take advantage of the myriad of tools available out there on the Web in all its forms. I will only say here that very exciting things are developing here that we should see coming online (no pun intended) in the next several months, particularly the Blogging Platform the CTC has been developing for some time now. This platform will go a long way to spread content about Canada world wide (in different languages). This ties in quite nicely with Steve Wright's DDB Radar presentation yesterday. The overall the hope is for Canada to become a world leader in eTourism going forward in order to strengthen the tourism industry (i.e. increase visitations) for the benefit of all tourism businesses in this country. Of course, it remains to be seen how all of this will play out givent the fact that Canada is not the only country going after the same travelers and not the only industry taking advantage of techonological advances in this area.Jaime
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