I was pleased to read in the Tourism Daily News bulletin that the CTC has been awarded an Adrian Latin America Award. Congratulations to Jorge Morfin and his team for their Platinum Award. We need more inspired and creative advertising campaigns to position Canada as a must destination in the minds of affluent Mexican travelers. This may be more important in the coming year as the loonie stays at par with the greenback and makes travel to Canada more expensive for Mexicans (especially when compared to US destinations).
Felicidades!
Jaime
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