The good news is that TIAC opened the floor for members to have a voice in important issues in Canadian Tourism. The bad news is that these sessions were very poorly attended and very few delegates registered to speak. I, of course, being a small business person took advantage of the opportunity and spoke for the five minutes I was allotted. I basically spoke about what I have written in this blog in the past regarding Hispanic markets. In my opinion, one of Canada's greatest opportunities for tourism is in the Hispanic markets of Mexico, Spain and the United States. Together these three markets have a GDP larger than China's at alomost $3 trillion plus their proximity to Canada and the fact that citizens from these markets do not need tourist visas to vacation here makes them very attractive. Furthermore, Canada is new and fresh in these markets. There is a lot of room to promote all kinds of Canadian destinations and activities that these consumers don't know about. See other posts under the Mexican and Hispanic inbound markets to learn more about this subject (or visit CactusRock.com).
Saludos,
Jaime
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