Geoffrey Lipman of the World Tourism Organization on eTourism and the challenge of climate Change

Geoffrey Lipman is the Assistant Secretary General of the UN World Tourism Organization. He addressed the Canada-e-Connect delegates to talk about eTourism and, most importantly, about the challenge of global warming and climate change as it affects the industry worldwide. His main message was that the industry is at the table (most notably with its participation in the Davos Declaration) of discussions at the global level and that all must get involved to mitigate our environmental impact going forward. I don't need to belabor the point hear, we all know how important this issue is and what measures are being taken from local to regional to global levels. Suffice it to say that in everything we do as an industry we must think about our eco print as we go forward because consumers will demand it.

Jaime