A very interesting panel of traditional and social media practicioners was one of the last sessions at Canada-e-Connect 2007. What I took from this discussion is basically that both forms of media have a place in the marketplace and that they probably continue to exist together and in some instances blend seamlessly or not, whether it's a newspaper moderated blog or a popular blog that becomes a book (this latter comment added by me). One of the issues that was discussed on the panels and in the hallways of the Fairmont Waterfront vis a vis Social Media is the fear that it generates in some tourism companies and professionals due to the power consumers have to express their thoughts related to a particular business or destination. I suppose the consensus was (as Gopal Rao of IHG mentioned) that you must make sure you deliver to your guests or customers that which you have promised (otherwise they may very well trash you online).Cheers,
Jaime
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