It's a Wrap for the 2007 TIAC Tourism Leadership Summit - Keep Exploring

What kind of Explorer are you. When you travel do you like to immerse yourself in the culture? Do you need to be pampered? Do you like the best of the best in hotels, restaurants and shops? Do you like to explore on your own or do you prefer to travel in tours with guides?

TIAC's 2007 Tourism Leadership Summit ended with the Canadian Tourism Commission's public meeting and update focusing on ground breaking research that will allow the industry to better know and better target our visitors. Named the “Explorer Quotient,” (EQ), this already award winning research uses a brief questionnaire of 25 questions to ascertain what kind of traveler one might be. And even though there are many different types, the CTC is focusing on those travelers that can yield the most benefit to Canada, those travelers that will spend more time and money when they visit our country. The EQ tool has been tested successfully by Parks Canada and in a few months it will be ready for the CTC's partners to access. It turns out I am a Free Spirit, one of the traveler types that the CTC will target along with the Authentic Experiencers and the Cultural Exlplorers. In addition to the EQ presentation the CTC presented an update on the strategy to leverage the 2010 Winter Games in order to maximize this opportunity for Canadian tourism going forward until 2012. To learn more about this new tool visit the CTC's Corporate website.

(Next year's Leadership Summit will be in Gatineau Quebec at the Hilton Lac Leamy)

Cheers,

Jaime