Jim Brody of TravelAdvisor gave a good concise talk about your Reputation Online (and how to protect it)

Jim Brody, VP for Destinations at TripAdvisor talked about online reputation and online marketing. Two things to remember about his talk are"the online medium has profoundly altered the marketing landscape" and "the marketing tune may have changed but the human brain remains the same." You don't need to change your whole marcom to accommodate the new tools of Web 2.0 into your business and remember to take care of what you do best so that potential reviewers out there don't give you a bad comment. Cheers,

Jaime