About the CEO Blue Ribbon panel. TIAC convened a group of Canadian CEO's to talk about Canada's competitiveness in tourism and to try and get these executives more involved in the industry. Organized and led by Doug Fyfe, the panel's discussions provided some food for thought and hopefully action going forward.
About the loonie: the CEO's don't think the dollar will go down any time soon, so, for the time being this is our reality (today the dollar reached $1.08 and climbing)
The panel focused in the areas of Animation (what makes people come to Canada), Accommodations, Labour - the industry needs to look at the successful businesses in the space and find out why are they successful (what's working, what's not). For those businesses facing challenges, what are the issues.
There was a sense that perhaps promotional efforts should focus on higher yield/higher spend visitors (the border traffic is not coming back any time soon) - i.e. longer haul multiple night stay visitors.
Labour - as we all know - shortages are becoming critical and more efforts must be made in this area to satisfy the needs of the industry (and be extension our visitors) going forward.
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