Monday 23 November 2009

PhoCusWright 2009

I was not able to attend the PhoCusWright Conference in Orlando this year, but I kept more or less informed by following comments on Twitter and Twubs. Now that the conference is over I can recommend UpTake's Elliott Ng's summary for those who want more details as to this year's conference revelations. Elliot's takeaways:

  • Mobile will open up new opportunities for in-trip planning, shopping, and booking.
  • Sensors, system data, and geolocation-tagged data will be everywhere
  • An Epic Battle over the social web is ensuing between Facebook and Google, creating opportunities for all
  • Online search and discovery is still the biggest problem in travel planning and shopping (in other words plenty of need for the kind of stuff UpTake is doing)
  • The industry continues to focus on using data to drive better ad targeting and site conversion.
  • Social media is changing travel marketing, distribution, and customer service, and new tools are being created to help companies monitor and manage this new channel.
  • Many consumer-oriented startups still seem to be in the “build it and they will come” approach toward traffic acquisition. C’mon, don’t do that to yourself. Stop it. Now.

Read Elliot's complete wrap up on UpTake's Travel Industry Blog

Cheers,

Jaime

Friday 20 November 2009

Canadian tourism international inbound

The Advance Travel Information bulletin for September 2009 is out. Canada continued to face significant challenges from all markets. From the US to Brazil, Europe to Asia we continue to see weakness in inbound numbers:

The US declined levelled off somewhat in September with only a 2% decline from a year earlier.

Europe was down 13%

Asia down 12.4%

The impact of visa requirements on Mexican visitors continues. Visitors from that country dropped 55.6% compared to September 2008.

Only China, Taiwan and Switzerland showed some growth in September.

http://www.statcan.gc.ca/pub/66-001-p/66-001-p2009009-eng.pdf

Jaime


-- Post From My iPhone

Thursday 19 November 2009

Authentic Neapolitan Pizza in Canada's Capital

Earlier today I had a wonderful lunch with Jantine, Ottawa Tourism's Director of Communications, and a local expert in all things Ottawa. We had a delicious lunch at The Grand, an Italian eatery specializing in Neapolitan pizza. I love pizza and The Grand did not disappoint. Jantine explained to me that the restaurant is working to obtain certification for their pizzas from the Avpn (l'Associazione Verace Pizza Napoletana), the Neapolitan organization that gives a stamp of approval to pizzerias around the world that want to prove that they really make authentic Neapolitan pizza. Currently there's only one Pizzeria in Canada that has the certification (Pizzeria Libretto in Toronto). I think The Grand has a very good chance at getting the certificate. If you love Pizza and happen to be in Ottawa try The Grand (nope, this is not a paid endorsement, but even if it was, great pizza is great pizza, and this would be an honest blog post - that is, if you like real Neapolitan pizza).
-
This post is an example of what we, as tourism marketers would like to see happen more and more out there in the blogosphere and the social media world. Jantine and I talked about how powerful a recommendation can be when it comes from a trusted source, on or offline. I had mentioned to her that my favourite food is Italian so she chose the Grand for our lunch. I found the pizza very, very good, but the fact that this restaurant is seeking approval from this Pizza Authenticity organization in Italy made the restaurant that much more intersting from a blogger's perspective. How do you get people to spread the word about your business or destination? Ah, that's the "holy grail" isn't it? Easier said than done. But it really comes down to a simple concept we focussed quite a bit on at the last Canada-e-Connect eTourism Conference: Engagement. You must engage your audience (don't like to use the word target. Tourism marketing is not a war, it is a courtship.)
-
Cheers,
-
Jaime

Monday 16 November 2009

PhoCusWright begins.

The leading technology and travel conference in the world is almost underway in Orlando, Florida. I am very disappointed that I was not able to attend this year. But there's always Twitter. Or, you can also purchase an online ticket that allows you to attend from your desktop or laptop. Visit http://www.phocuswright.com/ for details

To follow the conference tweets, I suggest

On Twitter
http://twitter.com/phocuswright
Hashtags to follow #pcw09 and #PhoCusWright

or

On Twubs (www.twubs.com)
http://twubs.com/phocuswright

Cheers,
Jaime

Wednesday 11 November 2009

11.11.11 Lest We Forget

Made this video with and for my daughter Maddy Rodriguez back in 2007 over a period of weeks on different trips. While the production is not what we would have liked as far as camera and sound equipment, the sentiment is sincere. My daughter wanted to dedicate this to our Canadian Armed Forces and their families.

We do not forget,

Jaime

Wednesday 4 November 2009

20 years ago I arrived in Toronto for good. It's been the best decision I've ever made.

It was a cool November evening very much like tonight. I arrived at the old Pearson International Airport, way before the billion dollar Terminal 1 addition. The Rogers Centre, then Skydome was just a few years old. There weren't that many condo and office towers in Toronto, but it was already an impressive city. As for the rest of the country, I had been to Vancouver a few times to visit my sister and my Mother, who had moved there a few years earlier. I had been to Niagara Falls as a tourists many years before, but other than that, I hadn't seen much of my new country.
-
I arrived with dreams of a new life, a life with more order and tranquility. I went through a couple of rookie immigrant years, going through what many immigrants go through. Furthermore, soon after I arrived, a big recession hit the country making it more difficult to find a good job. But I persevered and slowly, gradually, I started to feel like I belonged here. I met the love of my life and four years and a month after I arrived in Canada our daughter was born at St. Michaels Hospital in Toronto - they are the best thing my life. Several years later, in 1998, after completing an MBA degree from the Schulich School of Business, I started the Canadá en Español Network, a virtual company to promote Canada to Spanish speaking people around the world.
-
In the last twenty years, I have been fortunate to visit all the corners of this incredible country, albeit not enough. There's so much still to see. From the tip of Cape Breton Island to the Yukon to Tofino to our great cities - Toronto, Montreal, Quebec City, Ottawa, Halifax, Calgary, Vancouver, Edmonton and Victoria, Canada is just a breathtakingly beautiful and exciting country. And while it is not the perfect Utopia we would like it to be (but perhaps someday will be), I have found that the fundamental values that unite us are far more stronger that our regional differences: our love of freedom with compassion, our belief and practice of respect for the other, our care for nature (tar sands notwithstanding), our understanding that the public good benefits us all, our love of Hockey, our mistrust of arrogance and ostentation, and our unspoken love for this beautiful country. While there are always exceptions to the above as there are when we talk about Canadians, for the most part, I have found my fellow Canadians to be some of the most - perhaps the most - polite, respectful compassionate and caring people in the world (if not always fun, let's face it, we need to loosen up a little).
-
I love Canada with a passion, but also with a clear head. While my life in Canada has not always been all I would want - my business is suffering now, but this can happen anywhere to anyone - I truly found my home in this country, just like countless millions before me. I am grateful to all the nation builders who came before us and I can proudly say that I believe Canada is not just a country worth dying for, but that the idea of Canada, a place where people from all races, nationalities, cultures, sexual preferences, backgrounds, can live in peace (with again some exceptions) is worth living for.
-
This November 11th remember those who paid the ultimate price for us.
-
Jaime Horwitz Rodriguez

TIAC's National Tourism Leadership Summit underway (sorry I'm missing it).

Today is the last day of Canada's Tourism Leadership Summit taking place in St. John, New Brunswick. This year it must be one of the most important summits of recent years, given the enormous challenges the industry has been facing and will continue to face in the foreseeable future. The global economy is the number one challenge, of course, as it has affected travel everywhere. Canada has been hit particularly hard, and if weren't for the domestic traveller, the industry would be in much worse shape. Going forward, there are some who believe the Winter Olympics will give a boost to our tourism performance. That remains to be seen. The Games will not fix America's economic challenges. The US economy has been showing growth lately as a result of the massive economic stimulus. But, as economists point out, recovery in employment always lags other economic indicators and employment will the key component of a sustainable recovery. Add to that the massive deficits that Americans are incurring to try and get out of the hole Wall Street dug for them and you can see that there will be continuing downward pressure on the greenback, which will continue to make the Canadian dollar attractive to foreign currency traders. The combination of a weak US dollar and a strong Canadian dollar is a double whammy for Canadian tourism.
-
What to do? We must continue to work hard to differentiate Canada from other tourism destinations and try as much as possible to offer the most benefit per dollar compared to other places. The CTC efforts to continue the LocalsKnow campaign to stimulate domestic tourism (or at least minimize the impact of a high loonie that entices Canadians to travel south in the winter) should help a bit, but in the long run it will be the quality of the tourism experience that will sustain us. Everything from infrastructure to guest services should be world class to not only attract domestic and international travellers, but also to make them advocates for our destinations and incent them to create conversational capital in the digital social space.
-
Unfortunately, the economic environment and Canada's imposition of visa restrictions on Mexican visitors has impacted my business in a material way which has forced me to cut back on travel and conferences. There's much work to do and little time available. So I had to miss this Tourism Leadership Summit for the first time in years. But I look forward to attending Canada-e-Connect eTourism Strategy Conference 2010 in Montreal as Co-Chair and seeing many of you who attended this years TIAC Summit.
-
Jaime Horwitz MBA
Cactus Rock New Media Ltd.
The Canadá en Español Network
CanadAmigos Social Networking