Canadian skaters Chris Mabee and Joey Russell to participate in the Grand Opening of Mexico City's Gigantic Skating Rink

While it won't be an all Canadian cast (I wish), excellent Canadian skaters Chris Mabee and Joey Russell will be skating as part of the Grand Opening celebrations for the Mexico City ice skating rink, the largest of its kind in the world. The city is putting on a show with skaters from the US, Canada, Russia and Mexico (yes, Mexico has some high-level skaters who train in the US, like Ana Cecilia Cantú Félix, a 21 year old, who has competed in World Figure Skating Championships). Mexico City's mayor Marcelo Ebrard has indicated that he intends to make the rink an annual tradition in Mexico City. If so, Canadian Tourism marketers should get their minds together to build relationships with the Mexico City government in order to make Canada part of the tradition and in so doing get mileage out of the media attention the rink generates. It's a great opportunity, not only to market Canada, but also to build on Canada's image as a friendly nation.

Cheers,
Jaime
(photo Yazmin Ortega Cortés - La Jornada newspaper)