Worldmate an example of Mobile travel services

WorldMate is a mobile services company that offers WorldMate Live "a travel service that makes it easy for business travelers to plan and manage their trips." The application is available for BlackBerry and Windows mobile enabled phones. Users send in their travel plans, Worldmate Live creates an itinerary, automatically syncs it between a personal web site and mobile device. The service sends flight changes alerts, allows users to book hotels on the go and share their itinerary with friends, co-workers and family. Basic services are free for users but they offer a more robust service for a fee. Jon Michaeli, VP Marketing (photo) told me that Worldmate Live has over 330,000 users mostly in the US but also in Canada (60/65% US, 10% Canada). The service is more suited to the business traveler but leisure travelers may find it useful as well. For the leisure traveler I prefer I'm@ from the Interactive Mobile @dvertising (in a future post), one of PhoCusWright Travel Innovation Summit's winners.
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Jaime