TripTelevision is one of the companies from the group of innovators at the PhoCusWright Innovation Summit this past week. Yesterday, I had the opportunity to interview President and COO Kulin (Colleen) L. Strimbu (photo) about TripTelevision's technology during PhoCusWright. TripTelevision has developed a unique video player that is meant to be used as a sales tool and not just a player. Their video player can be customized to better address clients' needs. It can be used for online advertising by repurposing the video and, through its partnerships, TripTelevision offers an online distribution service. TripTelevision's video player began its life in the music industry and the technology won an technical Emmy from the Academy of Television Arts & Sciences. One of the neat features is TripTelevision services is post-production. Whether they shoot your video or you provide the footage they can cut it to appropriate lengths and incorporate the clips into the player itself. The viewer then can see one clip or any of the clips. The video supports advertising (you can quickly deploy high-quality, high-CPM video advertising campaigns in your content). I found the player very easy to use and see great potential for those canadian tourism organizations that may be considering deploying an online video or online TV strategy. From my conversation with Ms. Strimbu I gathered that the cost of investing in this technology is quite accessible to most tourism businesses and o rganizations. TripTelevision -
Jaime
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