Canada-e-Connect's Opening Keynote address will be delivered by Prof. Dr. Ian Fenwick, one of the most respected business academics in the world. Ian is a former director of the MBA program at the Schulich School of Business. York University in Toronto. He continues to be Professor of Marketing Emeritus and Senior Scholar at that School. He currently lives and works in Thailand, where he is Advisor and Senior Head of Administrative Programs at Sasin Graduate Institute of Business Administration. Ian has led executive seminars and taught at universities and businesses pretty much around the world. He has served as a consultant for a wide range of companies including Siam Cement Group, Merck (Thailand), A.C. Nielsen (Thailand), German Standard, JETRO, General Motors Canada, Dupont Canada, Exxon and many others.
Dr. Fenwick, co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing, will address Canada-e-Connect delegates on the dramatic shift from traditional to digital media. DigiMarketing has been labeled “an introduction, encyclopedia, and action plan all at the same time, a hefty but easy-to-read book that helps makes sense of the emerging digital world” in the Globe and Mail. Norman Pearlstine (former Editor-in-Chief of Time, Inc. and Managing Editor, the Wall Street Journal) has hailed it as “the definitive guide to marketing in the digital age”.
Dr. Fenwick and/or his co-author Kent Wertime, President of Ogilvy One Asia Pacific have presented DigiMarketing at various events (and counting) throughout Asia (e.g. Business Week Middle East Asia Leadership Forum Dubai) and more recenty at Microsoft's World Partner Conference, Houston.
Born in England and also holding Canadian citizenship, Ian has a BA (Hons) First Class (in Economics and Sociology) from Durham University and a Ph.D. from the University of London.
Canada-e-Connect will take place at the InterContinental Hotel on Front St. in downtown Toronto, January 21 to 23, 2009.
Given the current economic environment that is surely to affect travel worldwide, it is imperative to keep up to date with the latest trends in Digital Marketing because digital marketing is the most cost-effective way to promote and sell your tourism offerings whether you are a small Bed & Breakfast, multi-unit hotel chain, airline or a major tourist attraction.
Don’t miss this fantastic opportunity to hear from Dr. Fenwick and other interantional e-marketing, e-distribution and social media experts. Register now for Canada-e-Connect 2009!
Visit Canada-e-Connect's website regularly and keep up-to-date with the fantastic speakers as they are confirmed.
See you there.
Jaime Horwitz MBA
Chair Advisory Committee Canada-e-Connect 2009
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