Vacation rentals are an area of tourism worldwide that's ripe for well managed trusted online services where travelers can research and book holiday properties. A very small percentage of the market books vacation rentals online. VacationRoost and other companies are trying to change this and take advantage of this profitable segment of the tourism industry. I posed the question about trust and branding to Julian Castelli, CEO, and Michelle Hagen, VP Customer Experience (photo). One reason why potential customers don't book online may be because they don't trust the website and are afraid of a SNAD (significantly not as described) incident. VacationRoost is very much aware of this and offers a 24/7 customer service phone line (operated in the United States). Another way VacationRoost addresses the issue of trust is by working only with professional property managers. I suggested to Julian and Michelle to add a tab to their home page to explain why first time users should trust VacationRoost thereby answering that question right of the bat so people can then search and book with confidence. VacationRoost is mostly focused on rentals in North America. In Canada, VacationRoost offers many vacation rental options in Whistler. Overall, I found the site easy to use and now that I know I can trust it, I would consider booking a vacation rental with VacationRoost.-
Jaime
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