Friday 21 November 2008

Aftermath or Afterglow PhoCusWright eTravel conference 2008

While the markets saw a horrible week travel and technology professionals got together in Hollywood to learn about the latest trends in eTravel techonology and distribution, make new connection, network with leaders in the industry, launch new initiatives and form new partnerships. The economic horizon in the short term looks bleak to be frank, but in the medium and long term travel will continue to be the largest industry in the worl. Travel is innate in the human being, something inside most of us compels us to travel and explore new places and new cultures. One of the facts that comes out of the current economic environment is that globalization is real, our world is more interconnected than ever. Travel will come back in a very strong way. Unfortunately, as with every economic crises, some tourism businesses will fold. The smarter, stronger, and most customer oriented ones will survive to see the next boom. I'm working on my assessment of the PhoCusWright conference vis a vis Canadian Tourism. I should have a review here very soon, come back often to this blog.

Rob Torres, Google's manager for travel takes questions on the last day of the conference (photo PhoCusWright media team)


Jaime Horwitz MBA

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