I am very excited about this coming Fall's Tourism Industry Events. First, in early October we'll have Ontario's Tourism Marketing Summit (or The Summit as it's being branded) in the nation's Capital. I am particularly interested in the overall topic: "Marketing Excellence and Innovation." The agenda promises to provide new insights into tourism marketing as well as the opportunity to see old industry friends and meet new ones. The Summit takes place October 3 and 4 and based on past Summits, I highly recommend it. If you would like to attend, I suggest you register soon: Ontario's Tourism Marketing Summit
The other conference I always look forward to attending is TIAC-AICT's Tourism Leadership Summit. This is the premier national tourism conference where leaders and members of the industry get together to learn, discuss, debate and network. This year's topic is in everyone's mind, the US market. Red, White and Blues, Renewing American Travel to Canada is the title of 
this year's summit and it promises to generate a lot of ideas and heated debate. TIAC strives to make the summits better every year and this one should be no exception. One innovation I am looking forward to is the "On the Soapbox" concurrent sessions where attendees (who register in advance) will be given five minutes to address the conference. The Soapbox topics are: What I think about Marketing Canada, What Tourism Should be Doing on the Environment, What Should be Happening in Product Development and What are Canada's Greatest Opportunities for Tourism. These sessions will give us, ordinary tourism professionals, an opportunity to voice our opinions or concerns regarding these important topics (there will be a written record of the submissions). TIAC's Red, White and Blues, Renewing American Travel to Canada will take place in beautiful Victoria, BC November 4 to 6. Register early (especially if you want to participate in the Soapbox sessions).
this year's summit and it promises to generate a lot of ideas and heated debate. TIAC strives to make the summits better every year and this one should be no exception. One innovation I am looking forward to is the "On the Soapbox" concurrent sessions where attendees (who register in advance) will be given five minutes to address the conference. The Soapbox topics are: What I think about Marketing Canada, What Tourism Should be Doing on the Environment, What Should be Happening in Product Development and What are Canada's Greatest Opportunities for Tourism. These sessions will give us, ordinary tourism professionals, an opportunity to voice our opinions or concerns regarding these important topics (there will be a written record of the submissions). TIAC's Red, White and Blues, Renewing American Travel to Canada will take place in beautiful Victoria, BC November 4 to 6. Register early (especially if you want to participate in the Soapbox sessions). The third conference I will attend this Fall is quite new. In fact this one will be its first editon. Canada-e-Connect, Canada's e-Tourism Strategy Conference and Awards, an initiative from Jens Thraenhart, the indefatigable Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission. Acording to its website, the Canada-e-Connect e-Tourism Strategy Conference is all-about strengthening Canada’s tourism industry profile. We do this by mixing in two key ingredients: a supportive environment that encourages different tourism sectors to collaborate and the latest know-how so they can adopt e-marketing into their mix with finesse. It’s that simple and fun. I am very much looking forward to attending this event because it's right up my alley. I look forward to meeting fellow eMarketers as well as industry members interested in this whole world of Web 2.0, SEO, Blogs, Facebooks, CGC, etc., etc. This conference will take place in Vancouver from November 7 to 9, right after TIAC's Summit in Victoria. Go West Young (wo)Man! To register, visit Canada-e-Connect's Website.
Hope to see you there!
Jaime
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