TravelScream is an innovative digital distribution company in the eTravel space. Travelscream has developed partnerships with leading online publishers to present their clients' travel deals and special offers to engaged, targeted and trusting audiences. Some of TravelScream's partners include Fodor's, New York Magazine, National Geographic, Orlando Sentinel.com and Spa Magazine.
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Recently I had a brief conversation with Tom Griffin, CEO of TravelScream and asked him a couple of questions that may be of interest to the readers of this blog:
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JH: Regarding your social media toolkit, is there any particular feature that is most popular with clients, e.g. video, blogs, maps? TG: I would say that our RSS application is the #1 application utilized from our toolkit, blogs 2nd, guest book 3rd, maps 4th. We haven’t really been promoting the video application the way we should. We are starting to be more aggressive on our mapping product next year with the implementation of our walking and driving directions, which should be complete within a couple of weeks.
-JH:Can you tell us anything about your business model? Is it a PPA, PPC, CPM, a combination model or is it tailored to different clients? TG: Premium pricing for home page widgets, annual pricing for list views and going to a CPM model in 09. We have a several destination guides that we are launching in 09, which should provide us with a Low Impression rate but a higher conversion. In addition our new Geo-targeting product will be introduced in the new year.
-Tom Griffin will be one of the distinguished experts participating in the eDistribution Panel at Canada-e-Connect 2009. There are a few weeks left to register, so if you are interested in attending and networking with experts like Tom, register now at Canada-e-Connect registration.
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cheers,
Jaime Horwitz MBA
Chair Canada-e-Connect 2009
Chair Canada-e-Connect 2009
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