On Thursday January 22 at 13:45 Canada-e-Connect will present a panel on Mo
bile Strategy and eTourism. This will be one of the most interesting panels looking at the mobile space and tourism marketing and distribution as well as what's coming in the not too distant future. While most people know about and/or use text messaging, marketing via mobile devices is relatively new and tourism marketing via mobile is still in diapers. At the PhoCusWright Conference last November there were several innovators in this space. Basically there are two streams I noticed, mobile tourism guides and mobile travel assistants. The former is represented by companies like TravelChannel, Google (with its Google Maps and other innovations), iM@ (winner 
of Best in Show Innovator of the Year at PhoCusWright); the latter represented by companies like TripIt. Some of the Strategic questions to address are Should your organization have a mobile optimized version of your website? Should you advertise on mobile sites or services? What's the potential for synergies with other communications tools (e.g. QR codes)?
bile Strategy and eTourism. This will be one of the most interesting panels looking at the mobile space and tourism marketing and distribution as well as what's coming in the not too distant future. While most people know about and/or use text messaging, marketing via mobile devices is relatively new and tourism marketing via mobile is still in diapers. At the PhoCusWright Conference last November there were several innovators in this space. Basically there are two streams I noticed, mobile tourism guides and mobile travel assistants. The former is represented by companies like TravelChannel, Google (with its Google Maps and other innovations), iM@ (winner 
of Best in Show Innovator of the Year at PhoCusWright); the latter represented by companies like TripIt. Some of the Strategic questions to address are Should your organization have a mobile optimized version of your website? Should you advertise on mobile sites or services? What's the potential for synergies with other communications tools (e.g. QR codes)? -
Mobile marketing is growing, particularly in Asia (don't miss Dr. Fenwick's opening Keynote, but Europe and particularly Canada are lagging in this space. As 3G 
networks and smart phones (a la Blackberry and iPhone) proliferate and prices continue to decline, mobile strategy will become not only more important, but perhaps essential for the tourism marketer.
networks and smart phones (a la Blackberry and iPhone) proliferate and prices continue to decline, mobile strategy will become not only more important, but perhaps essential for the tourism marketer.-
Don't miss the panel with Patrick Payne of QuickMobile(top), Fraser Campbell of wCities (middle), Chris Ackerman of TravelChannel Media (right), and moderated by Dr. Ian Fenwick co-author of DigiMarketing, the Essential to New Media and Digital Marketing.
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See you next week, you can still register online at www.canadaeconnect.com or onsite beginning Wednesday Jan 21st at 6pm at the InterContinental Hotel Toronto Centre on Front St.
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Jaime Horwitz MBA
Chair Canada-e-Connect 2009
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