Social Media at Canada-e-Connect eTourism Strategy 2009

Social Media Marketing is a relatively new tool in a marketers toolbox. In fact, so new that many organizations are still trying to understand the relatively new phenomenon of Social Media. Many companies equate Social Media marketing with advertising on a social media site, like MySpace or Facebook. But advertising is only one area of social media marketing and not necessarily the most effective. Participating in social media is more important. How do you participate in order to generate business? What are the issues surrounding social media marketing? Should social media marketing be part of your overall eTourism strategy? "Social media is a tool that cannot be ignored when developing e-marketing strategies for tourism. Making use of these online tools to share and discuss information and experiences through text, photos, videos and audio with other like-minded individuals through web-based social interactions is one of the most ubiquitous trends of recent years." Canada-e-Connect's Social Media Marketing Panel will examine social media as it relates to tourism from a variety of perspectives.

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Don't miss the Social Media Marketing panel session at Canada-e-Connect, Thursday, January 23 at 8:30 am. William Bakker, Director of E-business for Tourism British Columbia (top) will moderate a panel with Jaime Horwitz, Chair, CEC Advisory Committee; President, Cactus Rock New Media Ltd, www.canadamigos.com; Del Ross, Vice President, Distribution Marketing, InterContinental Hotels Group, www.ichotelsgroup.com; and Snow Rosen, Sales Director, Bazaarvoice, www.bazaarvoice.com. Register at www.canadaeconnect.com or on site at the InterContinental Hotel Toronto Centre on Front Street beginning Wed Jan 21 at 6pm.

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Regards,

Jaime Horwitz MBA

Chair Advisory Committee Canada-e-Connect 2009