I am back at work and slowly but surely resuming all my activities, including writing on this blog and my Hispanic web properties (www.canadaenespanol.ca). As we all know this will be a very challenging year for all businesses. Tourism businesses will be particularly vulnerable during the recession because travel is one of the first areas where consumers cut back. However, this does not mean that everyone will stop travelling.-
Some consumers will not travel this year but many will, albeit shorter or less expensive trips. According to an American Express Publishing, Harrison Group, survey reported last Octoboer on the Rand Mcnally website, affuent Americans will continue to travel . The survey reported that while spending for personal items from clothing to jewelry is expected to decline further, spending for the family— including travel— is trending up. Another survey, this one by TravelZoo quoted on the UK's HolidayExtras website reported that no less than 95% of more than 6,000 respondents in the UK, France, Spain and Germany plan to take a holiday before the end of June. And just over 35% plan to take two or more breaks in the next six months.
-When it comes to Hispanic inbound numbers to Canada, I have reported on recent figures from StatCan's Advance Travel Information bulletins showing that Mexican, Spanish and SouthAmerican inbound continues to grow. While a softening is expected this year, I am confident that we will continue to see growth from these markets, albeit at lower rate.
-Our challenge as tourism marketers is how to outsmart the competition, how to persuade travellers to choose our destinations, hotels, attractions, etc., for their Holiday and not somwhere else. This will be a year to really explore all that Digital Marketing can offer, to be creative and to be responsive to what consumers are exploring for in the digital space. Don't forget to mark your calendar and register for Canada-e-Connect later this month.
-Cheers,
Jaime
www.canadaenespanol.ca
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