Joe Buhler, DMO and eTravel specialist to speak at Canada-e-Connect

I have known Joe Buhler for a few years and I can verify that he's a highly respected professional in the eTourism space. Joe is a Senior Analyst with PhoCusWright, perhaps the leading tourism research and eTourism conference producer in the world. He is also principal of his own consulting firm Buhlerworks, which provides consulting services for Vision, Strategy & Innovation in travel & tourism web marketing, with a focus on destination marketing organizations (DMO) at the national, regional and local level. Joe Buhler has Global experience in destination marketing, tour operations, retail travel and the airline industry and since the early days in the largest e-commerce vertical - online travel. He has held senior executive positions in Japan, Canada, the United Kingdom and the United States.

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Joe is a member of the international group of Travel industry bloggers, the T-List and is a sought after speaker at tourism events. Joe will make a fascinating and engaging presentation at Canada-e-Connect on Jan 22 at 3:45 pm. He will speak about The Road Ahead On The Smart Web: The focus is shifting fast in online travel, from the completion of a simple transaction to an integrated planning, researching and buying process. Search, user generated content and social media are all important elements but not enough to deliver a superior, integrated experience for today's savvy and demanding online travelers. There is a need to act now to change the business model to meet the demand for personalization, intelligence and vertical integration of local services on DMO's sites. Joe Buhler will examine where DMOs are in relation to these innovations in e-travel and look at what new relationships are necessary to compete and take full advantage of this trend.
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There is still time to register for Canada-e-Connect

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Jaime Horwitz MBA
Chair Advisory Committee Canada-e-Connect 2009