Day 2 Canada-e-Connect

The morning sessions on Social Media Marketing and eTourism Strategy and DMO's were very well received and with a full house. Brand Management in the era of 2.0 had very specific examples of how a DMO is tracking what's being said about it in cyberspace, plus some very relevant points. Google's Ted Souder presentation and Q&A session at lunch was certainly a highlight in my opinion. As was Terry O'Reilly's session at the end of the conference remindng everyone that key to all our marketing efforts is the IDEA. Surprise people with BIG IDEAS in your marketing and advertising, whether the vehicle is online, mobile or traditional media.

Jim Brody of TripAdvisor moderates the panel on Brand Management in the era of Web 2.0

Above and below the very impressive brand tracking (conversation tracking) tool developed by Montreal Tourisme Montréal and their supplier Hue Web. It blew my mind (where do they get these wonderful toys?) Simplement Formidable.

Master raconteur, founder Pirate Radio and TV, creator of the radio and podcast show The Age of Persuasion, and Canadian Marketing Legend Terry O'Reilly closing Canada-e-Connect with the very appropriate topic: "Ideas Move Mountains."

Jaime

(more pictures and my overview of the conference coming soon).