Maple Syrup--Canadian Culture or Outdoor Getaway???

How many categories or nice markets would a trip to a maple syrup sugar shack or maple syrup festival cover in our plethora of market segments used to excite visitors either within Canada or new visitors to Canada? Is it agri-touirsm, eco-tourism, cultural tourism, adventure tourism, culinary tourism, medical tourism (medicinal tourism), or just plain outdoor family fun. The Photo shows a family gathered around making maple snow taffy on spring day in Haliburton, Ontario. Do you think they are thinking which market segment they belong to? However, what motivated this family to indulge in a classical Canadian experience.

One of the challenges when trying to segment markets is the perception of where it fits in the consumers mind, and the marketers job to interpret the message and give it back to the consumer in the form of meaningful understanding messages. See Maple Syrup In Canada

One to the challenges for a tourism marketer is not to be overwhelmed by all of the so called niche markets--but to pick and choose the right messages for the right market.