Wednesday 5 March 2008

What is the Real Opportunity for the Travel and Tourism Industry when it comes to Blogging? cont'd

Travolution's Kevin May talks about the issues that may arise between what is blogging for the industry and blogging for the consumer. I ask the question about what industry tourism bloggers can do for the small businesses in the industry. I make the comment that in my opinion one of the primary benefits tourism bloggers provide to the small business community is knowledge. There is a strong educational component in travel tourism industry blogs. Annalisa Ballaria of Relactions does confirm that this is an important aspect of industry blogs and this summit is an example of it. "We're all here learning from each other."


Jaime Horwitz

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