This will be my last comment about ITB or rather my closing thought on the experience visiting ITB Berlin for the first time. Previous posts have described the experience attending the PhoCusWright Bloggers Summit as well as my impressions on the Canada Pavilion (post before this one). ITB Berlin, being the largest travel trade and consumer show in the world, is difficult to navigate - my new blogger friend Guido Van Den Elshout (Happy Hotelier) describes his experience: "Finding your way inside the Berlin Messe is even more cumbersome if you are a first time visitor. It has 26 or more different numbered halls while various halls are subdivided. They are draped around a square with the Messe Tower. Some halls are interconnected. Some are not. Their system of road signs is simply horrible. There is no clear map. In that respect WTM at London Excel, maybe not as huge as ITB, is much more compact and has several strategically located information points where you can tie exhibitors’ names, boot numbers and boot locations together." Case in point:
Cheers,
Jaime Horwitz
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