Ms. Fitch gave an interesting presentation about the reservation system of the future. The thrust of her remarks focused on the opportunity for the travel industry to collaborate in order to develop better reservations systems that would be able to better target (and better serve) consumers as they go from site to site always having to type in their information (as she correctly pointed out - consumers use several . The idea of airlines, car rental companies and hotels cooperating and sharing data is interesting, but it perhaps not doable. See excerpts from her presentation in the video below.
From Berlin,
Jaime
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