PhoCusWright Tourism Bloggers Summit begins in Berlin,

I am writing live from the first workshop at the PhoCusWright Bloggers Summit in Berlin. This first workshop is entitled "What is the Real Opportunity for the Travel and Tourism Industry When it Comes to Blogging." This workshop is about tourism blogging from a B2B perspective, i.e. bloggers who write about and for the tourism industry, whether localized or global. One of the issues that has been mentioned is whether people actually read blogs or not. From the response of the audience (about two hundred people) many people are reading blogs. Many of them using RSS readers in order to keep track of several blogs.

Moderator: Jens Trhaenhart

Panel: Claude Bernard, Kevin May, Annalisa Ballaria, Klemens Waldohr, Stephen Joyce

One of the questions is how do you get an industry blogger to review your product or site. It depends. The consensus is that bloggers are quite independent, and try to remain unbiased when it comes to their content. Stephen Joyce, for example, says that if someone approaches him to write or review a product or business he won't do it unless it's something unique and new and he's invited to take a first look and review it as an industry expert.

to be cont'd...

Jaime

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