"Thousands and thousands of hotels compete around the world and product differentiation is a key factor. But getting your customers to visit your property -- the first time and thereafter -- is yet another essential factor in strategy. CRM tools, e-commerce channel management, pricing and yielding, Web development and marketing, continuous innovation, etc., all combine in the mix." program description.
I found this presentation interesting. Hope you like it.
Regards,
Jaime
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