The question about how tourism businesses can engage tourism bloggers came up during the second panel at the Bloggers Summit in Berlin. One of the answers is to start your own blog and write about stories about your business, whether you write anecdotal stories or behind the scenes commentary. Moderator Yeoh Sing asks whether destinations invite or might invite bloggers on Fam trips. Answering as a DMO William Bakker says that it depends on reach, i.e. how many people does the blogger reach. If the blog is relevant to the DMO's message and the reach is good enough then they would treat a blogger just like a journalist and invite them on a fam trip.
Jaime
No comments:
Post a Comment