"Amber Mac is a technology host, journalist, and strategist, with experience both online and offline. She writes a regular column forThe Globe & Mail, Yahoo! Tech, American Express Open Forum, among other outlets. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV, hosting/producing more than 500 episodes of a popular how- to call in show. She now hosts a live TV show called Webnation on Toronto’s number one news station (watch the show here)..." http://www.ambermac.com/about/
I am very much looking forward to listening to Amber Mac at Canada-e-Connect 2011. I have followed Amber virtually for some time now. She always has something interesting up her sleeves. Last year she published her book "Power Friending" (Penguin Books Ltd.) In a lucky strike, I won a copy of her book on a Twitter contest and I have read it a couple of times. I have added it to the other three books I consider very helpful in this new era of pull: DigiMarketing by Dr. Ian Fenwick, Conversational Capital by Bertrand Cesvet and colleagues, and Made to Stick by the Heath Brothers. Power Friending is a well written book that demystifies social media. It's great for beginners (especially small businesses) who want to understand social media marketing. But it's also a very good book for avid practitioners and marketers because it can serve as a reminder of basic social media principles as well as a good to-do list when you are implementing a strategy.
Here's an example of Amber Mac's Commandn.TV show. I chose this one because there is a segment on video sharing websites, and as you might know, I will be moderating the video panel session at CeC 2011.
See you next week in Toronto (follow my Tweets Feb 2 to 4)
Jaime
No comments:
Post a Comment