Reading Erica Ehm's résumé makes me tired. She's crazy! (in a good way). Erica has been in the public eye in Canada for a couple of decades (and she's still young).
"Erica’s career in television spans two decades. She was co-creator, writer and host of Yummy Mummy, a parenting show for the music video generation. Other shows include Baby and You - Rogers Television, Popstars: The One - Global, Real Life with Erica Ehm - Life Network, Power Play - Discovery Channel, and The Company - TVO. Currently, Erica is the host of the ongoing television specials Live at the Concert Hall broadcast on Bravo. Ehm's talents extend to songwriting. She has won two Junos, three Country Music Awards and three SOCAN Awards. She co-wrote the theme for the film and series Pippi Longstocking. Love Me Even More was the theme song for the film Some Things That Stay." YummyMummyClub.ca
Ms. Ehm is a tireless creative entrepreneur who understands communication. Social Media being all about communication, so it's no surprise that Erica has become one of the best users of Social Media to do business, to communicate with friends and fans and to increase her standing as an influencer in the Canadian marketplace. Her current focus is women with children, the Yummy Mummies (and thereby their DelishDad husbands). We all know that, when it comes to travel decisions, women have the final word (according to various studies women influence between 85% and 90% of all travel decisions). Paraphrasing Woody Allen as he put it in a movie when talking to his son: "Well, no, I am the boss, your mother just makes all the decisions." Erica understands her audience very well and has surrounded herself with like minded, brilliant women. I think her YummyMummy Club was a brilliant idea.
Erica Ehm will be one of the distinguished panellists on the "Building a Social Media Department" session at the Canada-e-Connect eTourism Strategy Conference next week in Toronto. I very much look forward to meeting her in person.
Jaime
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