CSTA Announced Congress Line-Up! Sport Events Congress 2010 Toronto

CSTA is excited to announce its line-up of presenters confirmed to be part of the conference program at Sport Events Congress 2010 taking place in Toronto from April 21-23, 2010 presented by eventgraphics and hosted by Tourism Toronto. The Congress’ closing lunch will feature Stacey Allaster, Chairman and CEO, WTA in a tell-all interview conducted by Brenda Irving, Host, CBC Sports. This presentation will be the highlight of the Congress and should not be missed!

On Wednesday, April 21st, Congress delegates will be treated to:

• Ontario Sport Tourism Stakeholders Session: Pan Am Games 2015 – A Beginning, Not an End!
• Sport Tourism 101
• State of the Industry Keynote Address by David Whitaker, President & CEO, Tourism Toronto
• Hosting BC Program – A Case Study presented by Bruce Dewar, CEO, 2010 LegaciesNow
• Legal Issues and Sport Events presented by Benoit Girardin, LBB Consultants
• Social Media & Sport Events presented by Jaime Horwitz, President, Cactus Rock New Media
• Maximizing Funding Opportunities Under the Federal Policy for Hosting International Sport Events presented by Benoit Girardin, LBB Consultants
• STEAM (Sport Tourism Economic Assessment Model) presented by Tony Fisher, Senior Research Associate, CSTA
• Sport Tourism Planning Template presented by Blair McIntosh, Director of Games, Sport Alliance of Ontario
• Business Plan Template for Sport Events presented by Eric Savard, President, Organisports

On Thursday, April 22nd, day two of Sport Events Congress will feature:

• Breakfast keynote – speaker to be announced
• Sport Events Exchange, the flagship element of Sport Events Congress
• PRESTIGE Awards Luncheon

On the final day of the Congress, Friday, April 23rd, conference delegates will have the choice of a sport marketing stream or a sport tourism stream:

Sport Marketing Stream presented by Mark Harrison, President, TrojanOne
Sports Marketing in 2010 - Looking Back and Looking Forward Ten

As sport marketers on the brink of a new decade, we strive to be innovators while working within our resources and delivering on our objectives. Celebrating the 10th anniversary of the CSTA and Sport Event Congress, Sports Marketing in 2010 will look back at the greatest sport marketing success stories of the past decade, and look forward to what the next 10 years will hold for sport marketers in Canada. Featured presenters include John-Paul Cody Cox, Executive Director, Volleyball Canada, Chris Morrissey, CEO, 2011 Halifax Canada Winter Games and Andrea Shaw, VP Sponsorship Sales and Marketing, VANOC.

Sport Tourism Stream featuring:

• CSTA’s official launch of its Bid Template for Sport Events presented by Bob O’Doherty, General Manager, 2009 World Junior Hockey Championships
• Best Practices Panel featuring Cheryl Finn, Manager Sport Tourism, Tourism London; Dan Stefanson, Executive Director, Tourism Abbotsford; Wayne Long, Events Development Officer, City of Charlottetown.

Registration for Sport Events Congress 2010 is on track to reach its highest attendance level in the history of the event. Over 300 delegates from the tourism, economic development and sport industries are confirmed to attend Canada’s largest sport tourism conference!

For a complete copy of the Congress schedule, including speaker bios, or to register on-line, please visit us at www.canadiansporttourism.com.