If you don't know who Russell Peters is then you are definitely not hip. Mr. Peters is one of the hottests comics in North America today. A native Indo-Canadian Torontonian Russell Peters has taken the comedy world by storm and is one of the most watched comedians on YouTube.
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"In our business we compete literally with the entire world. Russell canhelp us break through the noise and reveal the true personality of Toronto -the diverse, cosmopolitan experiences that make it such a tremendous place tolive, work and visit," said David Whitaker, President and CEO of Tourism Toronto. "Russell has demonstrated that sometimes the best way to bring people together is by laughing."
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"Mr. Peters will appear at major trade shows promoting Toronto to meeting and convention planners and other travel influencers." Tourism Toronto press release.
It will be very interesting to follow this initiative from Tourism Toronto and look back in a couple of years. One thing is for certain, Russell Peters is a very funny comedian whose comedy is based on great observation skills. If you have never seen or heard any of his comedy, here's a sample:
Jaime
PS this reminded me of my dream ad campaign to bring back Americans to Canada - I'll post it soon - cheers
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