Canadá en Español's Canadamigos Social Network reached 1,200 members this week after four and a half months online. There are members from Mexico, Spain, Argentina, Colombia, Venezuela, Ecuador, Peru, Canada and the US. The Canadá en Español® Network (Cactus Rock New Media Ltd.), established in Toronto since 1999, is a virtual company whose focus is to promote Canada to Spanish speakers around the world. Canadamigos is an extension of this vision wherein members of the Hispanic traveling public who are interested in Canada can create and participate in conversations about the country. Members can upload videos, photos, write a blog, leave comments on each other's pages, send private messages and even share their content on Facebook.
-This week Canadamigos donned a new logo designed by one of its members, Giselle Della Mea, a graphic designer from Argentina. How she came to be the designer is a Web 2.0 story itself. Giselle and I also belong to the Turismo 2.0 social network for Hispanic tourism professionals. Turismo 2.0 launched a contest among its members to come up with a new logo for the site. I liked Giselle's submissions so much that I contacted her to design the Canadamigos logo. She was able to translate what I wanted the logo to be into a simple and elegant representation. Before we arrived at the final logo, she provided me with 6 or 7 different options. What does the logo represent for me? The maple leaf obviously represents Canada, but it also represents its multiculturalism (as it does in Canada's code of arms). The figures that represent people seem to be dancing (a common Latin activity, but also Canadian as well, e.g. Western Line Dancing, Eastern Scottish aand Irish dancing, First Nations dancing). Furthermore, the figures seem to be looking at each other making a connection, which is one of the purposes of Canadamigos. Finally, the dynamic movement of the figures within and around the maple leaf implies arriving, travel to Canada.
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Cheers,
Jaime
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