Claude Benard is an eTourism and eTravel expert in France who happens to blog in English. Claude started his career in tourism as a technical sales manager for a tour operator in Marseille (France) and worked with the network of travel agencies in the south of France. He spent 6 years as sales executive at the Envergure / Louvre Hotels group, especially for the 3 stars brand “Bleu Marine." After his work with the Louvre Hotels Group, Claude became the sales and marketing manager for a regional hotel booking engine managed by the Marseille Chamber of Commerce.
Since then he has spent many years as an independant consultant for the hotel and tourism industry with a dedicated focus on french DMO’s, independant hotels, emarketing, Travel 2.0 and travel social media. Claude managed the popular blog Les Explorers for 3 years and started his new blog (in English) www.hotelitour.com in march 2008. Claude is a member of the Tourism T-List, the international community of eTourism bloggers, and very active in the major eTourism and technology conferences like PhoCusWright at ITB (where we met a couple of years ago) and all the eTourism conferences in France. Recently, Claude joined Kevin May's TNOOZ, a digital portal and publication that covers tourism and technology issues and news (based in the UK).
I look forward to Claude's contributions and discussion at the Canada-e-Connect Hoteliers 2.0 panel on Friday, January 29 at 2 pm. This panel will deal with the issues, challenges and opportunities that hoteliers face in the new world of Social Media where digital channels are king and the traveler is in control. His fellow panelists will be Ken Lambert, Vice-President, Sales and Marketing, Delta Hotels and Dimitri Antonopoulos, Vice-Président, Marketing et Développement Hôtels & Restaurants for Old Montreal Hotels, a small group of high-end boutique hotels. The session will be moderated by Bill Brown, Executive Vice-President, Hotel Association of Greater Montreal.
Canada-e-Connect 2010 is almost full. You have a few days left to register if you want to attend this year's edition of the premier eTourism Strategy Conference in Canada. Go to www.canadaeconnect.com and register.
A bientôt,
Jaime Horwitz Rodriguez MBA
Chair Canada-e-Connect 2009
Co-Chair Canada-e-Connect 2010
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