The advisory board for the Canada-e-Connect eTourism Strategy Conference 2009 is meeting tomorrow in Toronto in order to finalize the conference's program. Details of the conference will be announced shortly. In the meantime let me give you an idea of what's in store. The focus of the conference is eTourism Strategy. eTourism comprises all the digital channels that may be used to promote and sell your tourism offering to a domestic and international audience. These digital channels include the Web, mobile and digital signage. The Web today offers a myriad of strategic marketing opportunities that not all tourism businesses and destinations are taking advantage of. We are in the era of the pervasive Web. A single static website no longer qualifies as online marketing. As many of us know, today's marketing must include a Social Media and Web 2.0 strategy. We should no longer try to "target" travelers, but rather "engage" them. Whether it's blogging or twittering or participating in social networks, today's tourism businesses must engage in the conversation to try and influence (not dictate) travelers decisions.
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Canada-e-Connect 2009 will address digital marketing from a tourism perspective bringing you, the Canadian tourism decision maker, experts in the various topics as well as examples of best practices. The conference is designed for marketing and sales tourism professionals and those who want to learn about the future of tourism marketing Now. Topics will include: Digital Marketing, eDistribution, eMarketing, Mobile communication and marketing, Blogging, Social Media, Consumer Created Content, Digital Signage and Online Reputation. Given the challenging times we are living, it is more important than ever to be efficient and effective with our tourism marketing.
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Mark your calendars and plan to attend Canada-e-Connect, January 21 to the 23d in Toronto.
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regards,
Jaime Horwitz MBA
Chair, Advisory Committee
Chair, Advisory Committee
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