The article "From Mexico to Canada," in the Tourism Magazine's April issue is a good introduction for those of you who have not yet looked at the fast growing Mexican inbound market. The CTC has commissioned studies to further make the case for this growing opportunity. The article, however, mentions that in 2005 Canada received over 175,000 visitors from Mexico. A typo I suppose. That number refers to 2004. In 2005, Canada received almost 195,000 tourists and last year 2006 the number surpassed 210,000.
The article mentions some of the studies' findings as well as some actionable suggestions, mainly that "To capitalize on the Mexican market, the study points out that Canada needs a strong online in‑language presence, well‑developed relations with the travel trade sector, and a major influencer on destination selection."
This year is looking very good so far. Using a small wholesaler tour operator, Abiega Operadora de Viajes, as a proxy for the market sales are up 23% to April 16 compared to the same period last year. And interest in Canada continues to grow online. Traffic to some of the Canada en Espanol websites was up as much as 40% in January compared to 2006
Read the article: Tourism Magazine April 2007
Saludos,
Jaime
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