Showing posts with label causes. Show all posts
Showing posts with label causes. Show all posts

Tuesday, 15 September 2009

The 850 Race a crazy endeavour for a great cause. Support it.

The impact of Canada's imposition of visa restrictions on Mexican visitors in the middle of July has taken most of my time in recent weeks. It's been a very challenging summer to say the least. But I am an optimist and an entrepreneur. I am looking at Spain to pick up some of the shortfall. But that's another post.
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Today I want to call your attention to a crazy but admirable idea, one of those that create conversational capital for a destination. One of my followers, whom I also follow on the micro-blogging service, is the eco lodge E'Terra Inn, an award winning eco friendly luxury estate in Ontario's Bruce Peninsula, by an "ancient coral reef known as the Niagara Escarpment next to the diamantine waters of Georgian Bay." E'Terra alerted me to the 850 Race, a fundraising event whose website introduces as follows: "Think about doing the impossible. Dream. Raise one million dollars to help kids in need. Impossible? How is this for impossible? Run a marathon. Run two marathons, back to back. No. That is not impossible. It may be painful. But not impossible. How about running two marathons a day for six days in a row? Starting to sound impossible? One last thing, let’s not do it on a road. Let’s do it off road on trails..." Now, I am a runner myself and would say have excercised regularly most of my life. I once ran the full Mexico City Marathon and in recent years I ran a half marathon at the Toronto Waterfron Marathon. I am aware of extreme sports and, of course we all know Terry Fox's story. But no matter how you spin it, running two marathons daily (84 kms) for six days does sound like an impossible (and dangerous) thing to attempt.
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The 850 Race is a project in support of the Global Child Health Program which is the collective strategy for SickKids and partners in developing nations to address the Millennium Development Goal #4 - Reduce Child Mortality. David Battison and Brian Culbert are the men behind the 850 race. David, a well known coach in skiing circles, and Brian, an avid cyclist, are both avid extreme sports practitioners. Not the leisure runs I take around my home or in parks and cities wherever I travel. No, these guys don't excercise for health or fun reasons. They like crazy challenges. Apparently on day they were talking about coming up with new challenges and making a "bucket list." One of the items of the list was to run the entire Bruce Trail. Ah, but this not being enough of a challenge they thought "why not make it a race...in six days!" (my quotes).
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And so David and Brian are running as I write this. I would have loved to at E'Terra near Tobermory this Friday to see them cross the finish line (thank you E'Terra for inviting me), but other commitments and my work precluded me from driving up there. Best of luck with your feet (and knees, and ankles, and backs) guys. Godspeed!
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Please visit the 850Race website and support this worthy cause. Follow the race on Twitter here: http://twitter.com/the850race. Visit E'Terra's website to learn about this unique Inn in the Province of Ontario.
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Jaime Horwitz

Thursday, 28 May 2009

A worthy cause and a fun afternoon F.A.M.E's Simply Divas in Toronto

On Sunday, May 31, the fourth annual 'simplydivas' concert will roll out the red carpet at the Berkeley Church to support the Family Association for Mental Health Everywhere (F.A.M.E.) and raise funds to help families across the GTA cope with mental illness. The afternoon charity concert will showcase some of the most talented up-and-coming songstresses from the best high-school of the arts in the GTA. They will transform into musical divas from past and present, including Madonna, P!nk, Dusty Springfield, Loretta Lynn, k.d. lang, Nina Simone, Shirley Bassey and Janet Jackson. Musical accompaniment will be provided by Juno Award nominated guitarist, Paul O'Donnell and pianist, Donovan LaNabat, who has most recently been tinkling the ivories in the hit show, Jersey Boys.
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To my fellow tourism industry colleagues: As some of you know, my daughter, Maddy, is a budding performer, singer songwriter (you might have heard her rendition of O Canada at the Canada-e-Connect conference last January). She will be performing at Simply Divas playing the biggest of them all: "Madonna." Come see her if you can. In the picture above, Maddy and Juul Haalmayer , costumer extraordinaire (decades dressing stars in Film and TV, worked for years dressing the actors on SCTV).
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A silent auction will feature everything from cashmere robes to Coach handbags, exquisite diva bling to a shirt signed by 2008 Project Runway Canada winner, Evan Biddell. A week stay in a condo at Hilton Head, South Carolina, also up for auction, is guaranteed to tickle every diva's fancy. No matter what your budget - big or small - this event will have something for everyone! Swag bags are an additional treat for Mom and will be packed with goodies. Diva Chef, Jenna Wilson of Jennaliscious Catering will be pulling out all the stops; with hors d'oeuvres and canapés named 'Diva's Got Smokin' Soul' and 'My Pleasure, My Choice,' it is sure to be a culinary extravaganza.
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Not to be outdone, Anna Mae Crespo, the Diva Queen of Sweets, will be whipping up some 'Forbidden Fruit' mousse and 'Little Black Corset' cake. The ever-popular signature cocktails, Divatinis, will make their return appearance and this year Mixologist, Crys Martin (aka Diva Von Teese)will introduce a brand new blueberry-inspired martini, 'Lady Sings the Blues'. Didn't have plans for this Sunday? You live in the GTA? You will be pleasantly surprised and will have a lot of fun at this event, all while feeling good about helping families in your community tackle the challenges of mental illness.
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For further information and/or to get tickets: about 'simply divas.' please contact Jessica Sine,(647) 400-9661, jessicassine@gmail.com If it's sold out, bookmark the Simply Divas website and plan to attend next year's event.
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For more information about F.A.M.E. please contact Michelle Bake, Director of Marketing and Community Development,(416) 207-5032 ext. 25, michelleb@fameforfamilies.com
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regards,
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Jaime Horwitz MBA
President, Chief Executive Amigo
Cactus Rock New Media Ltd.
The Canadá en Español Network