This just in from the Tourism Industry Association of Canada:
Canada-e-Connect to feature two Marketing magazine award-winners: Sid Lee and Canadian Tourism Commission to provide prize-worthy insight at CEC
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Marketing, Canada’s leading advertising and media magazine, named two organizations with significant connections to Canadian tourism as recipients of its highly-coveted and prestigious National Marketing Awards.
Marketing, Canada’s leading advertising and media magazine, named two organizations with significant connections to Canadian tourism as recipients of its highly-coveted and prestigious National Marketing Awards.
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In its highly-anticipated and influential awards issue released earlier this week, the magazine selected Montréal-based agency Sid Lee as the Marketing Agency of the Year, while the Canadian Tourism Commission was named as the Marketer of the Year.
In its highly-anticipated and influential awards issue released earlier this week, the magazine selected Montréal-based agency Sid Lee as the Marketing Agency of the Year, while the Canadian Tourism Commission was named as the Marketer of the Year.
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And because TIAC aims to showcase the best of the tourism industry at the Canada-e-Connect conference, it stands to reason that both of these award-winners were already scheduled to appear at the 2010 edition of Canada’s premier e-tourism event this January in Montréal.
And because TIAC aims to showcase the best of the tourism industry at the Canada-e-Connect conference, it stands to reason that both of these award-winners were already scheduled to appear at the 2010 edition of Canada’s premier e-tourism event this January in Montréal.
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“Sid Lee is known for pulling, pushing and simply playing with the industry's traditional definitions of creativity,” wrote Marketing’s Jeremy Lloyd. "Though many agencies are trying to work their way deeper into client operations to do more than straightforward advertising, Sid Lee has never been afraid to shun advertising in favour of retail design, product creation or, as it recommended to Tourisme Montreal, drop all traditional advertising to focus on online and social media outreach."
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Bertrand Cesvet joined Sid Lee in 1997 and led its transformation from a fledgling graphic design shop into one of Canada’s most dynamic creative services agencies. Cesvet will give Canada-e-Connect’s opening keynote presentation on January 27, 2010 at 10:00, and will share some of the ideas and concepts he developed for the book Conversational Capital which he co-authored with his Sid Lee colleagues Tony Babinski and Eric Alper.
Bertrand Cesvet joined Sid Lee in 1997 and led its transformation from a fledgling graphic design shop into one of Canada’s most dynamic creative services agencies. Cesvet will give Canada-e-Connect’s opening keynote presentation on January 27, 2010 at 10:00, and will share some of the ideas and concepts he developed for the book Conversational Capital which he co-authored with his Sid Lee colleagues Tony Babinski and Eric Alper.
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The Canadian Tourism Commission was also acknowledged for its efforts in online and social media. "In the past few years, a lot of marketers have experimented with social media and user-generated content in their marketing. But in our opinion, few have done it so w
ell as the CTC," said Rebecca Harris, co-managing editor of Marketing.
The Canadian Tourism Commission was also acknowledged for its efforts in online and social media. "In the past few years, a lot of marketers have experimented with social media and user-generated content in their marketing. But in our opinion, few have done it so w
ell as the CTC," said Rebecca Harris, co-managing editor of Marketing. -
In particular, the magazine profiled the CTC’s successful Locals Know campaign, which showcased little-known yet enticing destinations across Canada and encouraged travellers to report back to share their memorable experiences. “What impressed us the most was CTC's groundbreaking social media strategy, which included videos showcasing travellers' real experiences,” Harris wrote.
In particular, the magazine profiled the CTC’s successful Locals Know campaign, which showcased little-known yet enticing destinations across Canada and encouraged travellers to report back to share their memorable experiences. “What impressed us the most was CTC's groundbreaking social media strategy, which included videos showcasing travellers' real experiences,” Harris wrote.
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The CTC’s Lesly Braby will detail her organization’s social media experience in a plenary session, Thursday January 28 at 16:15 during Canada-e-Connect 2010. Lesly will describe how the CTC creates and distributes content on social media channels, what challenges they have encountered, and what they have learned along the way.
The CTC’s Lesly Braby will detail her organization’s social media experience in a plenary session, Thursday January 28 at 16:15 during Canada-e-Connect 2010. Lesly will describe how the CTC creates and distributes content on social media channels, what challenges they have encountered, and what they have learned along the way.
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For more information on Marketing's 2009 awards, please click here.
For more information on Marketing's 2009 awards, please click here.
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Join us at Canada-e-Connect 2010 Register at www.canadaeconnect.com
Join us at Canada-e-Connect 2010 Register at www.canadaeconnect.com
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