Wednesday, 11 March 2009

Canada in Style a quiet but elegant affair at the beautiful St. Lawrence Hall in Toronto

I was invited to attend the Canada in Style event organized by the CTC and the Provincial Marketing Organizations earlier this evening at the wonderful St. Lawrence Hall (which curiously in twenty years of living in Toronto I had never seen).
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I only had an hour to be there but it was enough to meet some of the media relations professionals from some of the provinces. The event was an opportunity for media to meet with the provinces and talk about what may be in store for Canadian Tourism this year. I was glad to hear that the Yukon is still looking at continuing to promote the territory in Mexico and may invite Mexican Media again next summer.
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Loved the mini-bison burgers from Manitoba and the oysters from Prince Edward Island. I must say, however, that spoiled by many tourism conferences I left wanting more, more style, more show, something. It was very quiet and subdued, but then again maybe that was the point.

When I received the invitation (from Miguel, Emily and Ann at Siren Communications) I was asked "What does Canadian Style mean to you?" (in fifty words or less). I think there's a contest running. This was my answer, what do you think?
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Enjoying a Cohiba cigar, snifter of Spanish brandy sitting in a Muskoka chair overlooking a lake surrounded by the sounds of silence and friendly conversation.

High Tea by the window at the Fairmont Chateau Lake Louise

Dinner at La Pinsoniere’s restaurant overlooking the St. Lawrence river


Jaime
www.canadaenespanol.ca

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